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In 2017, American Express reached out for help creating content that resonated with business owners at all stages of their journey. We did that and more.

One of the most well-known financial brands in the world, American Express was looking for a way to provide valuable content to their global audience of small and medium-sized-business owners and leaders at other organizations. Business content is usually one-dimensional, focused on giving advice on managing a business, but for most professionals it’s the overlay of everyday life that makes it tricky.

Market Research
Audience Insights
Content Strategy
Content Development
Positioning and Messaging

Balancing work and life

We created a content series that provided business advice with context, giving readers of the Amex Trends and Insights blog real and relatable advice.

We worked with the American Express content team to create an editorial calendar that aligned with their content goals, provided timely pitches, then had our CEO, Amber Anderson, to contribute over 100 articles (and still counting) to provide a unique and multidimensional perspective. Amber’s content resonated immediately, quickly becoming the most engaged with pieces on the site, leading to more collaboration opportunities and the start of her own column, The Marketing Mix by Amber Anderson.

Amber is an editor's dream: She produced very low-touch, high-value content, very quickly. The quick turnaround did not diminish the quality of the content. Would work with her again, and recommend your team does, too.

Tomi Akitunde, Editor at American Express

Explore our work

Arizona State University