Blending data-driven research with lived experience, Kai-Saun offers valuable insights into the complexities of today's diverse family structures. As the son of a former NFL player and now a homeschooling father himself, he brings a unique perspective to his work. His research explores how gender, social class, education, race, and ethnicity shape family dynamics and consumer behavior in the 21st century, allowing him to identify subtle market trends and consumer needs that might otherwise go unnoticed.

Kai-Saun's innovative approaches have driven successful initiatives for industry leaders like UPS, American Express, and Shipt. His work has been featured in prominent media outlets including Forbes, Inc., and NPR,, establishing him as a go-to expert for companies seeking to authentically connect with modern families.

At Tote + Pears, Kai-Saun transforms complex data into actionable strategies, helping brands develop products, services, and marketing campaigns that truly resonate with boys and men, particularly boys and men of color.  

Based in Georgia, Kai-Saun loves football, watching movies and spending time with his family; his wife, Amber, their son and dog, Annabelle.